About

François Dufour

I help marketing leaders in AI and developer tools navigate the hardest job in tech.

Two decades of building and leading marketing at companies like Twilio, Apollo GraphQL, and Augment Code taught me that the best CMOs don’t need more advice — they need a thinking partner who’s been in the seat.

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Marketing leadership wasn’t designed for what’s happening right now.

The playbook changed. Then it changed again. AI rewrote the rules of every channel overnight, and the people responsible for growth are navigating it with less support than ever. I started this practice because I believe every marketing leader deserves a partner who’s operated at their level — someone who’s felt the weight of the role and can help carry it.

The Short Version

Marketing operator turned strategic advisor.

Built & Scaled

Led marketing through hypergrowth at companies from Series A to IPO. Built teams, launched products, and created the GTM playbooks that drove real revenue.

AI-Native

Specialize in the markets where AI is rewriting the rules: developer tools, AI infrastructure, and cybersecurity. I speak the language of technical buyers.

Wingman

Now I work alongside CMOs and their CEOs as a strategic partner. No decks, no discovery phases — just clear thinking and weekly momentum.

What I Believe

A few convictions, earned the hard way.

01
The CMO job is lonelier than anyone admits.
You’re expected to be the strategist, the operator, the AI expert, and the board whisperer — all at once. And there’s no one in the room who truly gets what that feels like. That’s the gap I fill.
02
AI didn’t change marketing. It detonated it.
Every channel, every metric, every playbook from two years ago is already obsolete. The leaders who thrive aren’t waiting for best practices — they’re building new ones in real time. I help them move faster.
03
Strategy without operators is fiction.
I’ve seen enough 60-page consulting decks gather dust. Real strategy lives in weekly decisions: who to hire, what to cut, where to double down. I work at that level because I’ve operated at that level.
Let’s Talk

If this resonates, let’s go deeper.

No pitch deck. No discovery call. Just a real conversation about your marketing.

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